Marketing Manager

Law Offices of Adam Dayan, PLLC, located in New York City, is dedicated to protecting the rights of children with special needs. We represent parents in pursing appropriate education programs and services under the Individuals with Disabilities Education Act. Our growing law firm is looking for an experienced Marketing Manager who will work directly with the Owner to manage the firm’s marketing projects.

The Role

We are a small firm with BIG GOALS and a lot of growth. To meet our goals and communicate our unique value to current clients, potential clients, and within our firm, we need marketing skills.

You’ll work with our Owner, Operations Director, sales team, and vendors to develop and implement marketing aimed not just towards developing future clients, but also marketing that supports the full client-lifecycle, supports our recruiting programs, communicates to our employees, and helps us reach the many professionals who refer clients to us.

Our Marketing Manager will start off as a Department of One and will at first wear many marketing hats.

You’ll need to be able to take the ideas of our team and run with them, as well as presenting strategies of your own. You’ll create paid advertising campaigns; support and market our podcast; support our website designer and improve SEO; create and run drip campaigns in MailChimp or a CRM system; design and support physical mailing campaigns; work with HR on recruitment campaigns; and work with us to set up speaking engagements, webinars, and other networking and marketing opportunities. As we grow, you will work with the Operations Director to create your department.

Duties and Responsibilities

• Act as an advocate for the firm’s brand, ensuring consistency across all of our projects

• Gain familiarity with the Firm’s Practice Areas, and processes, to ensure Marketing campaigns match Firm objectives.

• Work closely with leadership to create the firm’s marketing plans, budget, and strategy

• Help to conduct market research, and identify customers and potential services

• Coordinate with third party vendors and our staff to create and implement marketing and sales strategies

• Complete projects as assigned by the Owner

• Coordinate social media activities

• Monitor the firm’s marketing (using Google analytics and other tools) and createsummary reports for leadership on ROI and reach

• Maintain excellent follow-through

Required qualifications are as follows:

• 3-5 years of marketing experience for service organizations

• Bachelor’s degree in marketing, communications, or related field

• Must be familiar and comfortable with marketing legal services

• Independent, self-starter

• Quick to learn new software

• Strong copy-writing and copy-editing skills

• Basic graphic design skills

• Experience working with major front-end website tools

• Excellent organizational skills
  

TO APPLY, FOLLOW THE FOLLOWING PROCESS: (We are serious about this. Following instructions is important for a Marketing Manager who is supposed to help us execute our marketing visions.) Submit a resume, cover letter at WizeHire or Indeed

Your cover letter should address the following points:

1. What skills do you possess that would make you an asset to our firm

2. Your reason for interest in our Firm’s work.

3. Provide an example of your work.
   

Applications without a Cover Letter will not be considered. Please complete application steps fully.